With more than two decades of experience in marketing strategy, operations, and brand development—spanning financial services, fintech, and pet health—Laura joined Pennywise Tax Strategies as Chief of Staff to help bring leadership's vision to life and make day-to-day operations run smoothly. She's a strategic, results-focused, and collaborative leader, combining analytical insight and creative thinking to ensure marketing efforts deliver meaningful impact and measurable growth.
Before joining Pennywise, Laura served as Senior Director of Marketing Operations at Independence Pet Group, where she managed a multi-brand budget and introduced clear, scalable processes that made forecasting easier, strengthened prioritization, and improved how teams used their resources. She led marketing and communications at Pethealth Inc., partnering across departments to guide a company-wide rebrand and support record-breaking sales results. Earlier, at Moneris and Chase Paymentech, Laura launched national campaigns and shaped brand strategy to help deepen customer engagement and retention.
Outside of work, Laura volunteers with a humanitarian relief organization supporting individuals experiencing homelessness, and enjoys hiking, skiing, golfing, and spending time with her family.